Not all writing is the same. Writing for a website is not the same as writing for a brochure, a white paper, a press release, or a social media caption.
Even within the website, there are multiple writing formats. Headers, subheaders, calls to action, and team bios to name a few. Add blog post and testimonial writing in there, and you quickly realize the value of a well-trained website copywriter.
Experienced website copywriters know how to write for SEO too. They’re used to being assigned target keywords that they need to sprinkle into the copy in a natural sounding way.
These target keywords are the building blocks of your organic traffic strategy. Use them wisely, and they will increase organic visitors, in turn increasing your number of conversions.
If you don’t have a list of targeted keywords for your brand, look for a website copywriter that can assist you with that. Many offer that additional piece as an add-on to their writing services.
If it’s done well and organic traffic increases, you may find you can even reduce your digital ad budget!