Somewhere along the line, email marketing got labeled as boring. We all suffer from the deluge of inbox insanity and, often, think that email doesn’t work. Are you guilty of this?
We never hesitate to say that email marketing is one of the most valuable marketing tools you can invest time into!
Email addresses are valuable, so when a customer gives one to you, you should see it as a love note. It means they want to hear from you. What they don’t want is for you to send garbage. Nurture your email lists and show your most ardent advocates you care.
To show your appreciation, create valuable email content that they’ll be excited to receive. Funny Friday afternoon notes, special VIP perks, and first dibs on new products are just a few examples of the special content you can send them to thank them for their loyalty.
Take it a step further and offer a perk for their referral of your brand. You’ll soon learn why boring is the last way to describe email marketing.