When tackling that big and exciting new website project, a very common mistake for marketing teams is seeing a web design project as separate from the rest of their marketing efforts.
Maybe it’s because it’s assigned to one part of the team, or maybe it’s seen as a standalone marketing piece, similar to a new brochure or marketing campaign.
This is a missed opportunity, because websites are a critical, keystone piece in your overall marketing plan.
Your website is an extension of your business, whether you’re selling online or promoting a physical storefront or service. Don’t separate it from the rest of your marketing tactics!
Here, we’re sharing some of our favorite ways for making sure your next web design project aligns perfectly with your overall marketing strategy.