There’s a double win here. Mixing up your content makes it more interesting for both your audience and your content creators.
Vary your content, and you’ll keep your followers on their toes. Think of different formats like new product announcements, event invitations, industry news, educational webinars, video interviews, employee Q&As, and customer success stories.
It’s perfectly fine to share the same information on different social media platforms, however, you want to tweak the content to match the platform. This may mean a different tone of voice (think of how you speak on Instagram versus LinkedIn), and a different choice of graphics.
Finally, don’t forget to track engagement on your posts. If you can identify the content that’s most popular on each platform, then you can create more of it!
Don’t be surprised if different content excels on different platforms. Just run with the trends.