Baseball is a long sport. Games go on for hours, and seasons go on for months. You need a really large sample size to get actionable insights. A run of bad games (or two decades of ineptitude… I’m looking at you, Mariners) does not invalidate what you’re trying to do right now. Nor does immediate success prove that you’re going to win tomorrow. You have to wait (usually until around the trade deadline) to see where you are and make moves to change your fortunes.
Digital strategy is the same way. There is a never ending firehose of information, and you can make impulsive decisions based on early data that ends up just being a bad sample. Conversely, you can get caught waiting too long to make a move and find that the hill to catch up is really steep. You need to have a good team with experience to help make good decisions that is committed to giving ideas enough time to play out, but never satisfied with just waiting around.
That’s where we come in! Our team revels in crunching numbers and is committed to long term success, not flashy metrics to make ourselves look good. We believe in the cyclical process of ideate, iterate, and informate and want to help our clients find their metaphorical 5-6 WAR players. We’re here to help you when you’re ready to begin your digital data journey.
And, of course, last, but not least… Go M’s!