If you haven’t ever read the Twitter (we’re not calling it ‘X’) account from Steak-umm, a frozen food company, you’re missing out on a postmodernist masterpiece.
They actively engage in rants on subjects ranging from late stage capitalism to the need to listen to experts and avoid conspiracy theories. Just so we’re all clear about this, a relatively minor frozen steak company has some of the most incisive analysis of the modern world.
Believe me when I say that when the world has problems, I (a decade long vegetarian) turn to Steak-umm for their takes. By trusting their social media managers, they have grown a dedicated following that has managed to get them tons of earned media and grow a huge following.