A great content marketing agency can start from square one for you. If you haven’t had time to build a time-phased plan, they’ll get you all caught up!
To get started, they may offer a content audit of your existing materials, analysis of your closest competitors, and SEO keyword research.
They’ll ask all the right questions too, like your buyer’s persona, the content that has resonated with them in the past, and if there’s a specific marketing goal you’re trying to achieve.
And if you don’t know the answers right off the bat, they can often help you gather this information. For example, they may kick off the content project by conducting audience research for you.