Without even thinking of their products, think of your relationship to Volkswagen, GEICO, Netflix, or Apple. What do you feel when you hear the Netflix “tadum” or see the Apple logo? How has that feeling been reinforced in your mind? Even if you don’t use the products or services, you have an emotional relationship to these companies.
Each and every interaction a brand has to talk to its audience is a chance to tell a story that resonates. It could be irreverent advertising that makes dull insurance seem quirky and fun, or it could be a video on a website that moves you to tears, but when it’s done well it feels almost invisible.
And since we live in a world with non-stop brand messages across social media, websites, and television, brand storytelling has become an important way to stand out from the crowd.
It allows you to connect with your customers and potential customers in a way that builds trust and loyalty over time. It opens the door to deeper and more frequent conversations.
Plus, who doesn’t love to be a storyteller? It gives you a whole new way to approach your marketing work!
If you find yourself intrigued, keep reading for a few tips we’ve learned along the way about brand storytelling.