The website launch is just the beginning. Continue to build your site over time with content that attracts search engines and the people looking for the solution you offer.
Adding a blog to your website is one of the best ways to achieve this. The key is to build it strategically, making sure the time you invest to create new content delivers great ROI.
To manage this, create a content calendar before you even start to write that first post. Determine the topics and research keywords that your target audience is likely searching for, then write specifically on those subjects.
You’ll also want to create content for all readers in your sales funnel. For example, general industry tips can attract those just learning about your brand, while in-depth details about the benefits of your product or service can be written for customers ready to solve their pain point right now. Be mindful of each blog post’s audience and always provide them with next steps aligned with their specific goals.
If you want to dive even deeper in blog content (and you should!), request guest posts from influencers with a similar audience to your brand’s. You can also trade blog posts with a partner brand and not only get a different take on a shared topic, but link to each other’s websites to create backlinks.