The Website Marketing Trends to Know Now

You did it! You created a stunning website for your brand that you can’t wait to share with your customers and potential customers.

So how do you introduce it to the world in a way that attracts the right visitors? This is where the real fun begins.

You’re right to assume there isn’t one silver bullet, and it will take a combination of website marketing tactics. A website’s existence alone doesn’t guarantee visitors, but there are several ways you can optimize your search and visit potential through amazing content and strategic outreach.

We’ve pulled together a few our our favorite website marketing tactics for creating online “roadways” that lead visitors straight to your website. Each one has great potential, so select a few to test, and you’ll be on your way to building a steady stream of website traffic.

The website launch is just the beginning. Continue to build your site over time with content that attracts search engines and the people looking for the solution you offer.

Adding a blog to your website is one of the best ways to achieve this. The key is to build it strategically, making sure the time you invest to create new content delivers great ROI.

To manage this, create a content calendar before you even start to write that first post. Determine the topics and research keywords that your target audience is likely searching for, then write specifically on those subjects.

You’ll also want to create content for all readers in your sales funnel. For example, general industry tips can attract those just learning about your brand, while in-depth details about the benefits of your product or service can be written for customers ready to solve their pain point right now. Be mindful of each blog post’s audience and always provide them with next steps aligned with their specific goals.

If you want to dive even deeper in blog content (and you should!), request guest posts from influencers with a similar audience to your brand’s. You can also trade blog posts with a partner brand and not only get a different take on a shared topic, but link to each other’s websites to create backlinks.

This one is easily overlooked but makes so much sense: create an FAQ on your website and answer the questions your target audience is likely searching for.

Put on the hat of your target audience and imagine what types of questions they might throw into that search bar. Then, simply list them out with detailed answers and add them to your website.

For brands with dedicated sales teams, it’s particularly helpful to discuss the creation of this FAQ page with them. They’ll often know the most common questions that potential customers ask during their purchase consideration. Remember that you’re creating content and experiences for your customers, not search engines.

You can count on your website analytics to give you a feel for what’s impressing your website visitors. Look frequently to see which pages garner the most interest (or turn visitors away).

We recommend you monitor your website analytics at least once a month. At that time, note the most popular pages and where visitors spend the most time.

Why is this important? Because you can then create more content like it!

As you add more content to your website, try out different content formats like embedded videos. Video is a booming trend in website marketing that gives you the ability to showcase your product or service in a completely different light.

Create a few videos, add them to your website, and then check your analytics to see how they’re performing. We recommend you host them on a separate YouTube channel that you create especially for your brand, as this adds your video to searches being made there.

The best part is that there’s no harm in testing out new content, because you can always take down the content that isn’t working.

Now that you have those beautiful new blog posts or videos published on your website, it’s time to send your email list there to see them.

Announcing new content to your email list is an easy way to drive traffic to your website. We like to create customer newsletters with images and teaser captions that include a link to the full post or video on the website.

Announce and link to them on your social media channels too. Utilize that new content for every media platform you can!

You’re now set to drive more traffic to your website with some of the best website marketing trends out there. Use all of these tactics together for a comprehensive plan, or select a few to get started. Whichever approach you choose, be sure to measure the results to determine what is working best. And if you find yourself needing help with a content plan or writing content, we’re here to help.