Simply put, email automation is sending emails that reach users with the right message at the right moment—without having to create the campaign from scratch every time.
Its popularity is soaring with marketing professionals. According to HubSpot research, 87% of marketers are now using email automation as part of their email marketing strategy.
By using specific website visitor actions that trigger automated emails, we can send messages that are contextual across all stages of the customer lifecycle. Automated workflows then help to push prospects down-funnel, converting them into customers and ultimately, advocates. We see the value in this work all the time.
The effect on revenue can be very impressive. Recently, as a result of implementing a series of email automation workflows, we were able to improve a client’s bottom line by 20%!
Below is what we did. All 4 are great examples of email automations that can affect your bottom line.