Content marketing does not end at the point of distribution. In fact, you’re only halfway done. You need to check back on the content within a day, a week, and a month to measure how it’s performing.
For website content, review analytics and click-through rates from places you promoted it, like your email blasts and social media channels.
For social content, track your likes and comments against the benchmark for your brand’s posts.
For email blasts, observe your open rate and click-through rate by link. Again, compare these across your brand’s typical benchmarks.
Topics and formats of underperforming content should be noted for future consideration. Share this information across all your marketing team, so everyone can benefit from the data.
And don’t forget about older content. Regularly look at the traffic for your older blog posts to uncover which topics have done best. If posts are out-to-date but still driving interest, take the time to freshen them up.
If these content marketing tips have you ready to up your content game, let us know! Our strategists can help you determine content topics, create content schedules, and write content in all the marketing formats you need.