Title: UC Berkeley School of Law
URL: https://lineacreative.com/projects/uc-berkeley-school-of-law/
Published: 2023-04-05 11:26:19
Last modified: 2023-10-20 10:27:09
---
[   Linea Creative - A Digital Agency  ](https://lineacreative.com)

  [Start a Project](https://lineacreative.com/start-a-project/)

 *   [  Our Work  ](https://lineacreative.com/our-work/)
 *   [  Services  ](https://lineacreative.com/services/)
 *   [  Ideas  ](https://lineacreative.com/ideas/)
 *   [  About  ](https://lineacreative.com/about/)
 *   [  Contact  ](https://lineacreative.com/contact/)
 *  [ Start a Project ](https://lineacreative.com/start-a-project/)

Case Study

# UC Berkeley School of Law

## Playing the short and long game of website relevance.

The UC Berkeley School of Law is revered as one of the premier law schools in the
U.S. Its website acts as a valuable resource for its applicants, students, faculty,
and alumni.

## Services Provided

 * Accessibility
 * Content Strategy
 * SSO Integration
 * Database Migration
 * Website Maintenance
 * Long-Term Support

## Our Approach

### The Challenge

With a website that needs to accommodate four distinct audiences, it’s no surprise
the team at UC Berkeley’s School of Law needed a strong partner for keeping its 
website not only relevant, but measurably successful in website accessibility.

Together we created a two-phase plan that first addressed immediate fixes and updates,
then longer-term tactics for improvement.

In addition, we were asked to support the day-to-day needs of the website’s editors
by implementing feature adjustments that help them accomplish their goals. That 
opportunity was gladly accepted, knowing it would grow our knowledge of different
Centers and Institutes at Berkeley Law, and give us an inside perspective on the
challenges their website editors face.

### The Solution

The highest-priority projects were quickly identified and addressed first. They 
included importing and migrating data from their former RedDot system, and adding
website pages for important initiatives like racial justice and the School’s partnership
with the Samuelson Law, Technology, and Public Policy Clinic.

Once we completed this first phase of work, we reviewed the website for next phase
frontend and backend improvements. Our recommendations and follow-up work fell under
several improvement categories like overall website improvements, editor support,
and accessibility work.

We then made programmatic revisions that addressed styling and building blocks, 
labeling and instructions, search and replace, and ARIA labeling.

For team training and documentation, we helped establish editor policies and best
practices for their team.

### Key Actions

Added ability to include new multimedia content like podcasts

Developed automated editor workflows that enable event organizers to edit content
around their events

Optimized site load times with CSS and JS refactors and improved the desktop menu
to make it more user-friendly and attractive

Conducted a design overhaul of the Research page to improve organization and clarity

Engaged on the final programming for a redesign of the J.D. Admissions homepage,
strictly based on the Berkeley Law Viewbook

Revamped the Faculty Profiles section of the site by adding an expertise filter,
creating a new profile taxonomy called Areas of Interest, and unifying CPT’s

Implemented a new calendar using an “agenda view”

Improved accessibility by adding alt text to images, eliminating non-descriptive
and duplicate links, ensuring linked videos have captions for video or transcripts
for audio, and deleting old content

### Results

Both phases were successfully completed, with immediate fixes resolved to assist
website editors and meet accessibility standards.

We continue to partner with the UC Berkeley Law team on their website improvements,
while acting as support for their ongoing website maintenance.

## Project Journey

 Start

 Finish

 1.  Discovery
 2.  a. 1. Accessibility Assessment
     b. 2. Workflow Assessment
 3.  Design
 4.  c. 3. UX Design
 5.  Development
 6.  d. 4. Refactored Code
     e. 5. Data Migration
     f. 6. Accessibility Improvements
     g. 7. Multimedia Integration
     h. 8. Automated Editor Workflows

## Looking to start a connection?

We lead with vision and data-driven insights. By understanding what success looks
like for our partners.

 [ Start a Project ](https://lineacreative.com/start-a-project/)

## More Case Studies

### Berkeley Law Executive Education

Building a flexible and scalable platform that lets content shine.

  How we got there

### Hauskens Impact Learning Lab

Rebranding for strategic market growth.

  Take a look

### Master of Translational Medicine – UC Berkeley & UCSF

Starting with audience discovery to build a website that highlights user values.

  See the results

### UC Berkeley Graduate Division

Improving the web user journey through one compelling brand story.

  Take the journey