Title: Berkeley Law Executive Education
URL: https://lineacreative.com/projects/berkeley-law-executive-education/
Published: 2022-11-28 10:17:42
Last modified: 2023-12-19 11:08:08
---
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Case Study

# Berkeley Law Executive Education

## Building a flexible platform that lets content shine.

Berkeley Law Executive Education is an extension of UC Berkeley’s School of Law,
offering professional development training for law executives and business leaders.

Their training curriculum includes in-person, online, and hybrid programs with world-
class faculty. Courses are designed to fit into the hectic schedules of busy professionals.

## Services Provided

 * Audience Discovery
 * Design
 * Web Development
 * Content Strategy
 * Search Engine Optimization

## Our Approach

### The Challenge

The Berkeley Law Executive Education team came to us with a long list of updates
they wanted to see for their new website. Their existing site felt cluttered, with
a clunky CMS and a design aesthetic that lacked the excitement their content deserves.

A primary goal was developing a common format throughout the site, as their site
had become inconsistent over time across its program pages. This was due to having
multiple editors add in program content individually, with no oversight.

This meant that two key things were needed: _flexibility_ to satisfy the different
content types each program needs, matched with _consistency_ in the design and editing
experience of the content.

### The Solution

We began by discussing and documenting their website vision, clearly identifying
where it should improve content, design, and UX.

It was decided that the website should leverage faculty expertise and alumni success
to demonstrate how course offerings empower students to advance in their respective
fields.

During the wireframe process, we worked out the core building block types and page
layouts, with emphasis on delivering the flexibility and consistency they needed
in-house to add regular content to the site.

### Key Actions

Developed the sitemap, content, data types, and navigation with all potential audiences
in mind

Highlighted content that would convince and empower established professionals to
accelerate their careers through ongoing legal education

Showcased trending topics the program was covering to attract professionals wanting
to stay abreast of the latest and greatest in the field

Improved their SEO strategy, took a mobile-first approach, and included new landing
pages for improved conversion

### Results

The vision was manifested successfully: the design flows, it’s easily navigable,
and users can easily find what they came for. The value proposition is articulated
clearly.

For the Berkeley Law Executive Education team, day-to-day editing of the website
is easier to manage and execute.

Most importantly, the new website meets their primary objective of a consistent 
look and feel across the site, independent of the content added. This consistency
can be seen across three of their courses: [Sustainable Capitalism & ESG](https://executive.law.berkeley.edu/programs/sustainable-capitalism-esg/#block_628566d1cb307),
[General Counsel Institute](https://executive.law.berkeley.edu/programs/general-counsel-institute-going-beyond-legal/#instructors),
and [Corporate Finance Fundamentals](https://executive.law.berkeley.edu/programs/corporate-finance-fundamentals/#what-to-expect).
Although each program showcases instructors differently, the overall design language
is consistent.

## See the Work

![Berkeley Law: Executive Education screenshot of Desktop and Mobile view](https://
lineacreative.com/wp-content/uploads/2022/11/SS-Berkeley-Law-Executive-Education.
png)

## Project Journey

 Start

 Finish

 1.  Discovery
 2.  a. 1. Vision Statement
     b. 2. Content Inventory
 3.  Design
 4.  c. 3. Sitemap
     d. 4. Wireframes
     e. 5. Homepage Mockups
     f. 6. Secondary Mockups
     g. 7. Accessibility Assessment
 5.  Development
 6.  h.  8. Task Refinement
     i.  9. Prototype Build
     j.  10. Feature Build

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### Berkeley Law Executive Education

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